Practitioner-led
Taught by someone running live accounts every week
On your own accounts
Learn on real campaigns rather than made-up examples
1:1 or Team
A private session or training for your whole team
In person or online
In Essex, in London or over video call
Choose how you’d like to learn
1:1 coaching
A private session focused entirely on your business and accounts. Ideal for owners running their own ads.
Team training
Training for your marketing team at your office or online, tailored to your goals and platforms.
Workshops
Small group sessions covering the essentials of a platform, with plenty of time for questions.
Who it’s for
Who this course is for
This course is for anyone who looks after their own website and wants more people to find it on Google. It suits WordPress, Shopify, Wix and Squarespace sites, as the principles are the same on every platform.
Understand how Google finds and ranks pages
Choose keywords your customers actually use
Improve titles, headings and page content
Set up and manage your Google Business Profile
Use Search Console to track your progress
What we’ll cover
How Google finds, understands and ranks pages, and what that means for your website.
Finding the searches your customers use, and matching them to the right pages on your site.
Improving titles, meta descriptions, headings, content and internal links on your key pages.
Setting up and improving your Google Business Profile, and building location pages that rank.
Using Google Search Console to spot problems, track rankings and see which pages are growing.
What you leave with
Course notes
A written summary of everything we covered.
Site checklist
A step-by-step checklist to keep your website in good shape for search.
Action plan
The changes to make first on your own website.
Follow-up support
A follow-up call to answer questions once you’ve had time to put it into practice.
Related Courses
No. The course is designed for business owners, not developers. If something needs a developer, I’ll explain what to ask for.
Yes. The principles apply to WordPress, Shopify, Wix, Squarespace and most other platforms. We’ll use your own site for examples.
Some fixes, like improving your Google Business Profile, can help quite quickly. Most SEO work takes a few months to show in rankings.
Yes, as an overview. We’ll focus on the practical ways a small business can earn links, rather than risky shortcuts.
SEO Courses
Ready to get your website found on Google?
Book a session or ask me anything about the course first.