Practitioner-led
Taught by someone running live accounts every week
On your own accounts
Learn on real campaigns rather than made-up examples
1:1 or Team
A private session or training for your whole team
In person or online
In Essex, in London or over video call
Choose how you’d like to learn
1:1 coaching
A private session focused entirely on your business and accounts. Ideal for owners running their own ads.
Team training
Training for your marketing team at your office or online, tailored to your goals and platforms.
Workshops
Small group sessions covering the essentials of a platform, with plenty of time for questions.
Who it’s for
Who this course is for
This course is for anyone who runs ads or SEO and wants to know what’s actually working. It suits people who have GA4 installed but aren’t sure it’s set up properly, or who find the reports confusing.
Track form enquiries, calls and sales as key events
Use Google Tag Manager without writing code
Link GA4 with Google Ads and Search Console
Understand cookie consent and Consent Mode
Build simple reports that answer real questions
What we’ll cover
Events, key events and users explained in plain English, and how GA4 differs from older versions of Analytics.
Setting up tracking for form enquiries, phone clicks, bookings and purchases, so you can see what brings in business.
Using Tag Manager to add and test tracking without editing your website’s code.
Connecting GA4 with Google Ads and Search Console, plus an overview of cookie consent and Consent Mode.
Finding the reports that answer your questions, and building simple views you’ll actually use.
What you leave with
Course notes
A written summary of everything we covered.
Tracking checklist
A checklist to confirm your tracking is working after any website change.
Action plan
The changes to make first on your own tracking setup.
Follow-up support
A follow-up call to answer questions once you’ve had time to put it into practice.
Related Courses
It helps, but if you don’t have GA4 or Tag Manager yet, we’ll set them up together at the start of the session.
No. Google Tag Manager lets you add tracking without touching your website’s code, and we’ll go through it step by step.
Yes, at an overview level. We’ll look at how consent affects your tracking and how Consent Mode works with GA4 and Google Ads.
Yes. I review your current setup beforehand, so we fix your actual tracking rather than working on examples.
GA4 & Tracking Courses
Ready to trust your numbers?
Book a session or ask me anything about the course first.