Service pricing
One simple price across paid media
Same fixed fee whether you run Google, Microsoft, Meta or LinkedIn. SEO priced separately to reflect the depth of technical and content work.
| Service | From | Agreement |
|---|---|---|
| Google Ads Management Paid Search |
From £250 /month |
Rolling monthly Management fee only. Ad spend paid directly to Google. |
| Microsoft Ads Management Paid Search |
From £250 /month |
Rolling monthly Management fee only. Ad spend paid directly to Microsoft. |
| Meta Ads Management Paid Social · Facebook & Instagram |
From £250 /month |
Rolling monthly Ad assets supplied by client. Management fee only. |
| LinkedIn Ads Management Paid Social · B2B |
From £250 /month |
Rolling monthly Ad assets supplied by client. Management fee only. |
| SEO Organic Search · Technical & Content |
From £300 /month |
Rolling monthly All-in fee. No additional content or tooling charges. |
What's Included
The same depth of work, every engagement
No tiered packages. No upsells. Whether you’re on paid media or SEO, here’s exactly what you get.
Paid Media
Google, Microsoft, Meta & LinkedIn
One fixed fee, regardless of platform. Same depth of work whether you’re running Search, Shopping or Paid Social.
Full platform management
Account build, campaign structure, daily monitoring, bid and budget management.
Strategy & planning
Keyword research, audience targeting, channel mix and forecasting tied to your goals.
Ad copy & creative direction
Search and display copywriting. Brief and feedback on Meta and LinkedIn assets you supply.
Tracking & measurement setup
GA4, conversion tracking, GTM and platform pixels configured properly from day one.
Conversion rate optimisation
Landing page recommendations, tracking review and ongoing CRO testing.
Transparent reporting
Monthly reports plus weekly check-ins. You always know what’s working and why.
SEO
Built to last, not chase trends
A complete approach to organic growth covering the technical, on-page and content sides of search.
Technical SEO
Site speed, indexation, schema markup, Core Web Vitals and crawl health.
On-page optimisation
Title tags, meta descriptions, headings, internal linking and content structure.
Auditing & tracking
Site audits, Search Console health checks and competitor benchmarking.
Content strategy & writing
Topic clusters, content calendars and full blog posts written for humans and search.
Strategy & roadmap
A clear plan tied to revenue goals, not just rankings.
Conversion rate optimisation
Page-level CRO recommendations so traffic turns into enquiries.
Why Choose Us
Independent. Hands-on. Honest.
The benefits of agency experience without the agency overheads.
Rolling Monthly
No hidden costs, no tiered upsells. The price you see is the price you pay.
No outsourcing
Over 15 years of agency experience, applied directly to your account.
Direct access
No account handlers in the middle. You speak to the person managing your campaigns.
Weekly contact
Regular check-ins so you’re never wondering what’s happening with your spend.
Frequently Asked Questions
Management fees start from £250 per month for Google Ads, Microsoft Ads, Meta Ads and LinkedIn Ads. SEO services start from £300 per month. All prices exclude VAT and are based on rolling monthly agreements with no long-term contracts. Final pricing depends on account complexity and required scope.
No. All engagements run on a rolling monthly basis. You can cancel at any time. There are no six-month or twelve-month tie-ins, and no minimum commitment beyond the current month.
No. The monthly fee covers management of your campaigns only. Media spend is paid directly by you to the ad platform (Google, Microsoft, Meta or LinkedIn). This means full transparency over what’s being spent and no margin added on top of your ad budget.
For Meta and LinkedIn campaigns, clients supply the ad creative assets (images, video, graphics). McAllister Digital handles the campaign strategy, audience targeting, ad copy, setup and ongoing management. Brief and feedback on creative is included in the service.
SEO covers technical SEO (site speed, indexation, schema, Core Web Vitals), on-page optimisation, site auditing, content strategy and writing, conversion rate optimisation, and a clear roadmap tied to revenue goals. It’s an all-in fee with no additional content or tooling charges.
Yes. Management fees for Google Ads, Microsoft Ads, Meta Ads and LinkedIn Ads all start from £250 per month. The same depth of strategic and tactical work applies regardless of platform, so pricing reflects that consistency.
Yes. Essex and London are the primary markets, but McAllister Digital works with clients across the UK. All work is delivered remotely with weekly video calls and direct communication.
