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Why work with me
Quality over quantity
I keep my client list small enough to give every account proper attention and detail.
Flexible agreements
No 6 or 12-month contracts. Everything runs on a rolling monthly agreement.
Collaborative partnership
I look beyond the ad platform at your website, user experience and market, so campaigns have the best chance of working.
Independent consultant
Owner-operated and independent, so advice is based on what’s right for you rather than what’s easiest to sell.
Regular communication
Regular check-ins on progress and results, plus a clear monthly report on what’s working.
Fixed fees
A fixed monthly fee rather than a percentage of your ad spend, with no hidden costs.
My main services
Paid media is my main focus, with SEO for businesses that want steady organic growth alongside it. Whether you’re starting out or looking to expand, I’ll help you pick the channels that suit your business and budget.
Google Ads
Search, Shopping and Performance Max campaigns that reach people when they’re ready to buy.
Microsoft Ads
Reach Bing, Yahoo and DuckDuckGo users, often with cheaper clicks than Google.
Meta Ads
Facebook and Instagram campaigns to build awareness, generate leads and retarget visitors.
LinkedIn Ads
Target decision makers by job title, industry and company size. Ideal for B2B services.
SEO
Technical fixes, on-page work, local SEO and content, on a plan based on the hours your site needs.
Training
Learn to run your own campaigns or SEO with 1:1 or team training, from £60 an hour.
More leads, less wastage and a better return
Getting a good return from paid media takes more than a set-and-forget campaign or putting all your eggs in one basket. You need to be careful about where budget goes and stand out from competitors bidding on the same searches.
I build campaigns around what your business needs most and how they’re performing, cutting out wasted spend and focusing budget on the searches and audiences that bring in enquiries. I take time to understand your business properly, so every campaign is planned around your goals rather than a template.
Data-led, practical and transparent
I take a structured, data-led approach to PPC, backed by more than 15 years in search and paid media. Decisions are guided by your business goals and what the data shows.
At each step I’ll show you how it all works. Together we agree what good looks like and what each campaign needs to succeed, then I report regularly and adjust if your plans or priorities change.
I don’t stop at the ad platform either. I look at your website, user journey, competitors and market, and give you practical recommendations so every click has the best chance of turning into a customer.
Are you ready to stand out online?
If you’d like to talk about getting a better return from your paid search, get in touch. Call 07477 927691, email info@mcallisterdigital.co.uk or fill in the form below.