Practitioner-led
Taught by someone running live accounts every week
On your own accounts
Learn on real campaigns rather than made-up examples
1:1 or Team
A private session or training for your whole team
In person or online
In Essex, in London or over video call
Choose how you’d like to learn
1:1 coaching
A private session focused entirely on your business and accounts. Ideal for owners running their own ads.
Team training
Training for your marketing team at your office or online, tailored to your goals and platforms.
Workshops
Small group sessions covering the essentials of a platform, with plenty of time for questions.
Who this course is for
Who this course is for
This course suits anyone who has boosted a few posts and wants to do it properly, or who has been handed the company’s Facebook and Instagram advertising with little guidance.
Set up your ad account and tracking properly
Build audiences around your ideal customers
Create ads that stand out in the feed
Test different ads and spend more on what works
Read Ads Manager reports with confidence
What we’ll cover
Getting your business portfolio, ad account, pages and permissions organised, so everything is in your name and works together.
How Meta tracks results, and how to set up the Pixel and Conversions API so you can see what your ads are achieving.
Targeting by location and interests, plus custom and lookalike audiences built from your own customers and visitors.
Choosing formats, writing copy and planning simple images and video that make people stop scrolling.
Setting budgets, running fair tests and reading the numbers that show whether your ads are working.
What you leave with
Course notes
A written summary of everything we covered.
Campaign checklist
A step-by-step checklist to use every time you launch a new campaign.
Action plan
The changes to make first on your own account.
Follow-up support
A follow-up call to answer questions once you’ve had time to put it into practice.
Related Courses
It helps, but it’s not essential. If you don’t have them yet, we’ll set them up together during the session.
Yes. Facebook and Instagram ads are run from the same place, so everything you learn applies to both.
No. We’ll cover simple approaches to images and video using tools you already have, and what makes an ad work on Meta.
Yes. I review your account and goals beforehand, so the examples are based on your business.
Facebook Ads Courses
Ready to take control of your Facebook and Instagram ads?
Book a session or ask me anything about the course first.