Practitioner-led
Taught by someone running live accounts every week
On your own accounts
Learn on real campaigns rather than made-up examples
1:1 or Team
A private session or training for your whole team
In person or online
In Essex, in London or over video call
Choose how you’d like to learn
1:1 coaching
A private session focused entirely on your business and accounts. Ideal for owners running their own ads.
Team training
Training for your marketing team at your office or online, tailored to your goals and platforms.
Workshops
Small group sessions covering the essentials of a platform, with plenty of time for questions.
Who it’s for
Who this course is for
This course suits B2B business owners, sales teams and marketers who want to reach people by job title, industry or company. It’s especially useful if you’ve tried LinkedIn Ads before and found them expensive.
Set up Campaign Manager and the Insight Tag
Target decision makers by job title and company
Choose the right ad format for your goal
Use Lead Gen Forms to collect enquiries
Control costs and read your results
What we’ll cover
Setting up your ad account, company page connection and permissions, so everything runs smoothly.
Using job title, seniority, industry, company size and company lists to reach the right people.
Choosing between single image, document, video and message ads, and setting up forms that people actually complete.
Installing the Insight Tag, setting up conversions and tracing leads back to your campaigns.
Keeping costs under control on a premium platform, and the reports that show what’s working.
What you leave with
Course notes
A written summary of everything we covered.
Campaign checklist
A step-by-step checklist to use every time you launch a new campaign.
Action plan
The changes to make first on your own account.
Follow-up support
A follow-up call to answer questions once you’ve had time to put it into practice.
Related Courses
You’re paying to reach a very specific professional audience. We’ll cover how to target tightly and choose formats that keep the cost of each lead sensible.
Mostly, yes. It works best when you sell to other businesses or need to reach people by their job. For consumer businesses, Meta or Google usually make more sense.
Yes, as ads run from your company page. If you don’t have one yet, we’ll set it up at the start of the session.
Yes. I review your account and target audience beforehand, so the examples fit your market.
Google Ads Courses
Ready to reach the right decision makers?
Book a session or ask me anything about the course first.