Practitioner-led
Taught by someone running live accounts every week
On your own accounts
Learn on real campaigns rather than made-up examples
1:1 or Team
A private session or training for your whole team
In person or online
In Essex, in London or over video call
Choose how you’d like to learn
1:1 coaching
A private session focused entirely on your business and accounts. Ideal for owners running their own ads.
Team training
Training for your marketing team at your office or online, tailored to your goals and platforms.
Workshops
Small group sessions covering the essentials of a platform, with plenty of time for questions.
Who it's for
Who this course is for
This course is ideal if you already run Google Ads and want to reach more searchers on Bing, Yahoo and DuckDuckGo. It also suits marketers who’ve been asked to look after an existing Microsoft Ads account.
Import your Google Ads campaigns the right way
Adjust bids and keywords for Microsoft’s audience
Use LinkedIn profile targeting in your bids
Set up UET conversion tracking
Check and improve your account each month
What we’ll cover
Where Microsoft ads appear, who uses Bing, and what that means for your keywords, bids and messaging.
Using the import tool properly, then fixing the settings that don’t carry across cleanly.
Adapting keywords and bids for Microsoft, plus audience and LinkedIn profile targeting options.
Setting up Microsoft’s UET tag and conversion goals, so you can see which ads bring in enquiries.
The reports worth looking at and a simple monthly routine to keep the account healthy.
What you leave with
Course notes
A written summary of everything we covered.
Account checklist
A step-by-step checklist to keep your Microsoft Ads account in good shape.
Action plan
The changes to make first on your own account.
Follow-up support
A follow-up call to answer questions once you’ve had time to put it into practice.
Related Courses
It helps, as Microsoft Ads works in a similar way. If you’re new to both, I’d suggest starting with the Google Ads course.
Yes. We’ll import them together and then adjust the settings that need changing for Microsoft.
For most people already running Google Ads, yes. If you need more time, the session can be extended or split across two shorter calls.
Yes. I review your accounts beforehand, so we focus on what matters for your business.
Microsoft Ads Courses
Ready to reach more searchers on Bing?
Book a session or ask me anything about the course first.