Practitioner-led
Taught by someone running live accounts every week
On your own accounts
Learn on real campaigns rather than made-up examples
1:1 or Team
A private session or training for your whole team
In person or online
In Essex, in London or over video call
Choose how you’d like to learn
1:1 coaching
A private session focused entirely on your business and accounts. Ideal for owners running their own ads.
Team training
Training for your marketing team at your office or online, tailored to your goals and platforms.
Workshops
Small group sessions covering the essentials of a platform, with plenty of time for questions.
Courses
Each course can be delivered 1:1 or for your team.
Who it’s for
Who this course is for
This course is for anyone who wants to manage Google Ads with confidence. That might be a business owner tired of paying for clicks that don’t convert, or a marketing assistant who’s just been handed the account.
Set up a campaign properly from scratch
Choose keywords that bring in customers
Write ads that earn more clicks
Track enquiries and sales
Read your results and know what to change
What we’ll cover
How campaigns, ad groups and keywords fit together, and how to organise your account so budget goes where it should.
Finding the searches worth paying for, choosing the right match types and using negative keywords to cut waste.
Writing responsive search ads that stand out, plus sitelinks, callouts and images.
How Google’s bid strategies work, which one to choose and how to set a realistic budget.
Setting up conversion tracking and reading your results, so you know what’s working.
What you leave with
Course notes
A written summary of everything we covered.
Account checklist
A step-by-step checklist to keep your account in good shape.
Action plan
The changes to make first on your own account.
Follow-up support
A follow-up call to answer questions once you’ve had time to put it into practice.
Related Courses
No. If you don’t have one yet, we’ll set it up together during the session.
Yes. We start with the basics and build from there, at a pace that suits you.
Yes. I review your account and goals beforehand, so the examples are based on your business.
No. This course is practical and focused on your own campaigns. It’s a good foundation if you want to take Google’s certifications later.
Google Ads Courses
Ready to take control of your Google Ads?
Book a session or ask me anything about the course first.