15+
200+
100%
4
Paid media management
Fees are based on your monthly ad spend, so you know the cost before you start. Every campaign is set up with proper tracking, so you can see exactly what you’re getting back.
Google Ads
Search, Shopping and Performance Max campaigns that reach people when they’re ready to buy.
From £500/month
Microsoft Ads
Reach Bing, Yahoo and DuckDuckGo users, often with cheaper clicks and less competition than Google.
From £500/month
Meta Ads
Facebook and Instagram campaigns to build awareness, generate leads and retarget visitors.
From £500/month
LinkedIn Ads
Target decision makers by job title, industry and company size. Ideal for B2B services.
From £500/month
SEO services
SEO takes longer to build than paid ads, but the traffic keeps coming without paying for every click. Plans are based on the hours your site needs each month, and every hour is reported.
From £750/month
What’s included
- Technical SEO
- On-page optimisation
- Local SEO and Google Business Profile
- Content and link building
- Monthly reporting on every hour spent
How my fees work
Fixed fees
Paid media fees are fixed within your ad spend band. SEO plans are based on the hours your site needs.
Ad spend paid to the platforms
Your media budget goes straight to Google, Microsoft, Meta or LinkedIn, with nothing added on top.
Rolling monthly agreements
No 12-month contracts. If I’m not earning my place each month, you’re free to leave.
Not sure where to start?
Here’s a quick guide. If you’re still unsure, a free call will sort it out.
“I need enquiries quickly”
Ads can go live within days and reach people already searching.
“I want local customers to find me”
Build your visibility in Google Maps and local search results.
“I sell to other businesses”
Reach the people who make the buying decisions.
“People need to see my product first”
Reach local people on Facebook and Instagram before they start searching.
“My Google Ads already work”
Import your campaigns and reach searchers on Bing, often at a lower cost.
“I’d rather do it myself”
Learn to run your own campaigns or SEO, working on your own accounts.
Also available
Free audit
I’ll review your ads or website and send you the changes I’d make first.
Training
Learn to manage your own campaigns with 1:1 or team training, from £60 an hour.
Design and ad hoc work
Ad creative, landing page changes and one-off projects at £50 an hour, quoted before any work starts.
How I work
1. Free call
We talk through your goals, budget and what’s worked before.
2. Free audit
I review your accounts, website and competitors.
3. Plan and launch
You get a clear plan, then I build and launch everything once you’ve approved it.
4. Report and improve
A clear report every month, with weekly check-ins and ongoing changes.
Who you’ll work with
I’m Stephen McAllister, a PPC consultant based in Clacton-on-Sea with more than 15 years in digital marketing. I run every account and do the SEO work myself. Nothing is passed to a junior account manager or outsourced, and you’ll always deal with me directly.
Design work for ad creative is handled by Mariya McAllister, so that stays in-house too. If I don’t think I’m the right fit for your business, I’ll tell you.
Digital marketing across Essex and London
I work with small businesses across Essex, including Colchester, Chelmsford and Clacton-on-Sea, and in London. Everything works just as well remotely, so we can speak on Teams or by phone wherever you’re based in the UK.
Services questions
Paid media management starts from £500 a month, with fees fixed within your monthly ad spend band. SEO starts from £750 a month, based on the hours your site needs. Ad spend is always separate and paid directly to the platforms. You’ll find the full breakdown on my pricing page.
Yes. It’s common to start with one and add the other later, often Google Ads first for quick enquiries while SEO builds. I’ll quote a combined plan based on what your business needs, and because I run both myself, the keywords and messaging line up across paid and organic.
For most local businesses it’s Google Ads, because it reaches people already searching. B2B firms often do well on LinkedIn, and businesses with a visual product or a strong offer can do well on Meta. I’ll recommend the right starting point on our first call, based on your budget and goals.
Paid ads can bring in enquiries within the first few weeks, although most campaigns take a month or two to settle as I refine them. SEO usually takes three to six months to build momentum. I’ll give you an honest timescale for your business before you commit to anything.
I work with service businesses, B2B firms and ecommerce stores, mostly smaller businesses across Essex and London. If I don’t think I’m the right fit, or your budget would work harder somewhere else, I’ll tell you before you commit to anything.
No. All my services run on rolling monthly agreements, with no 12-month contracts. If I’m not earning my place each month, you’re free to leave. Your ad accounts, data and any website changes I’ve made all stay with you, whatever you decide.
No. I run every account and do the SEO work myself. Design work for ad creative is handled by Mariya McAllister, so that stays in-house too. You’ll always know who’s working on your account, and you can speak to me directly whenever you need to.
The free call is a conversation about your goals, budget and what’s worked before. The free audit goes further: I review your ad accounts or website and send you the changes I’d make first. Both are free, and neither commits you to anything.
Let’s work out what’s worth doing first
Book a free call and I’ll give you an honest view on where your budget would work hardest.