15+
I’ve spent my whole career in search and paid media, both agency side and in-house. I’ve seen most problems before, which means less trial and error with your budget.
200+
From sole traders running their first Google Ads campaign to multi-million pound ecommerce stores. The approach changes with the budget, but the care doesn’t.
100%
There are no account handlers here and nothing gets passed to a junior. The person you speak to on the first call is the person doing the work.
Big agency experience, built for smaller budgets
I’m Stephen McAllister. I set up McAllister Digital in 2024 after more than 15 years running campaigns for agencies and in-house teams. Too often I saw smaller clients get the least attention. They were tied into long contracts and paying fees that grew with their ad spend. I wanted to offer something fairer, so I run every account myself, charge a fixed fee and keep things on a rolling monthly basis.
Small and growing businesses across Essex and London
Some of my clients are advertising for the first time. Others have tried it before, had a bad experience with an agency and want someone they can trust. I’m based in Clacton-on-Sea and work with businesses all over Essex, from Colchester and Chelmsford to Maldon and Harwich, along with clients in London. I manage Google Ads, Microsoft Ads, Meta Ads and LinkedIn Ads, alongside SEO.
Fixed, transparent fees
You pay a fixed monthly fee, agreed before we start. It doesn’t rise when your ad spend does, and your media budget goes straight to the platforms.
Direct access to me
Questions come straight to me, not a ticketing system. You’ll get a reply within one working day, and usually much sooner.
Rolling monthly terms
No 12-month contracts. If I’m not earning my place each month, you’re free to leave. I’d rather keep clients because the results are there.
Nothing outsourced
Campaigns, reporting and SEO are all handled in-house. Mariya looks after design and ad creative, so the whole job stays under one roof.
Yes, for strategy and account management. I run every account myself, so there are no handovers or junior account managers. Mariya handles design and ad creative, so everything stays in-house.
After more than 15 years in agencies, I kept seeing smaller clients get the least attention while paying fees that rose with their ad spend. I wanted to offer something fairer: fixed fees, rolling monthly terms and direct access to the person doing the work.
More than 15 years in search and paid media, across agency and in-house roles. I’ve led over 200 PPC projects, from sole traders’ first campaigns to multi-million pound ecommerce accounts.
Mostly small and growing businesses, from sole traders to companies with a marketing team. If your budget is too small to get useful results, I’ll tell you upfront.
You deal with one person from start to finish. There’s no account handler passing messages to a specialist, and my fees are fixed rather than a percentage of your ad spend.
I’m based in Clacton-on-Sea and happy to meet clients across Essex. For London and further afield I work by video, on Teams or Google Meet, with in-person meetings when they help.
Your campaigns keep running as normal, and I check in on accounts while away. You’ll always know about planned time off in advance.
No. I only take on work where I think I can make a real difference. If paid ads or SEO aren’t right for you yet, I’ll say so and suggest what to do instead.
Not sure where to start?
Book a free call and I’ll give you an honest view on what’s worth doing first.