Tailored strategy
Why choose LinkedIn?
LinkedIn is the number one social platform for professionals. With over 600 million global users. If you are running B2B campaigns, this is a great platform to connect with highly relevant users, generate exposure and engagement for your business.
With the right message to the right audience, your campaign can reach key decision makers that will help generate new clients and business opportunities.
What is included in LinkedIn ad campaigns
Our LinkedIn ad campaigns will vary depending on your requirements and industry. During the discovery phase of your campaign we will get to know more about your business and the target objectives. We then create a tailored strategy that fits your needs and budget and set to work on the following themes.
Ad copy
Making sure you are using the right tone of voice and messaging.
Audience targeting
Connecting with the right users for your campaigns
LinkedIn strategy
Knowing what type of ad to run and where to place them.
Tracking
Ensuring each lead is fully tracked to give you a true picture of performance.
A/B testing
Testing messaging, assets and targeting to identify what works best for your campaign.
Reporting
Understanding what is working and what is driving each click.
HOW WE DO IT
LinkedIn Ads Campaign Process
Step 1 - Intro call
We would discuss your campaign objectives, get to know your business and define the KPIs.
Step 2 - Research
We’ll research the competition and your target audiences. This will help determine how best to position your ads and what you would like expect from activity.
Step 3 - Auditing
If you have existing campaigns, we will review all the past history, to understand what has worked vs what could be improved on.
Step 4 - Deployment
Once you have agreed the strategy we will setup the campaigns, ads, audiences and targeting for you. Ready for you to push the button.
Step 5 - Measurement
We will continually review and monitor your campaign, setting out benchmarks in the data for traffic / engagement and leads. From here we can analyse performance and feedback where we can improve activity.
Step 6 - Evaluation
Analyse the campaigns in detail to understand what works and what can be improved on. Then we work with you to plan out future activities on how you can grow your business further.
WHY TO CHOOSE US
Benefits of McAllister Digital For LinkedIn Ads
Knowledge of the platform
Wealth of experience across numerous industries and campaign budgets. Whether you are just starting out on LinkedIn or have multiple campaigns running, we know exactly how and who to target to get you the results.
Effective ad strategies
Before jumping into a campaign, we like to get to know your business and what you are looking to achieve. Then working out the ideal routes and possible strategies to deploy. Then coming up backup plans and contingencies to ensure we can pivot campaigns if we need to expand our scope or redefine the targeting down the line. – We like to build solid foundations that not only work for today but give you great success down the line.
Reporting
We provide a full suite of insights and reporting to our campaigns. So that you get to know what worked and why and what areas could be improved on. This way we can identify trends, benchmark results and effectively forecast future campaigns so that you know what results to expect from your campaign.
FAQ
Frequently Asked Questions
With over 600 million global users, LinkedIn offers immense opportunities for B2B marketing. Helping you reach people based on company size, job titles, industries, locations and much more – giving your defined audience targeting to reach key decision makers.
A Crucial for the success of your campaign is a well thought out LinkedIn ads strategy. We will guide you through which assets to use, what formats, the ideal call to action – what messaging works best for your audience and how to get the most from your budget to drive leads.
Depending on your campaign objective, typically softer conversions such as guides, downloads, whitepapers or events work best on LinkedIn. With the right hook and story telling though, LinkedIn is an exciting platform to market on, that allows for some unique targeting and abilities to zero in on audiences that are most relevant.
This depends on your budget, audience and strategic end result. Whatever your budget we will work with your needs to provide a fair and reasonable fee that works for you.
We provide a tailored service for LinkedIn Ads. Not only do you get the setup, management and strategy. We provide A/B split testing, ad assets, copy and conversion tracking to ensure you get the most effective campaigns. You will have a direct point of contact always on hand to answer your questions and provide updates.
Unlike other agencies, we focus on quality rather than quantity. With over 15 years in digital marketing our consultants know how to get results. If you want to learn more, reach out today, and we’ll be more than happy to chat!