Privacy Policy

This privacy policy explains how we use and protect any personal and customer information we hold, whether it relates to our customers, potential customers, job candidates, partners, or third-party service providers.

Our Commitment to Privacy

McAllister Digital is committed to conducting its business ethically and in compliance with all applicable Data Protection laws and regulations. We take responsibility for maintaining and protecting the customer information that we hold. We review this policy and our internal data protection practices regularly to ensure compliance with applicable legislation and current best practices.

What We Collect

We may collect the following information:

  • Name and job title;
  • Business information, including postal and billing addresses and website address;
  • Contact information, including email address and phone number;
  • Banking details;
  • Demographic information such as postcode, preferences, and interests;
  • Cookie information (explained in more detail below);
  • Other information relevant to a project we may supply a quote for or information relevant to managing a project we are contracted to work on.

Why We Collect Information

We collect customer information for one or more of the following purposes:

  • To provide the services we have been contracted to deliver;
  • To maintain customer relationships, communicate with our customers, and avoid conflicts of interest;
  • To understand customer requirements and make information available regarding products and services offered by McAllister Digital;
  • To respond to communications directed at us;
  • To manage and develop McAllister Digital’s business and operations;
  • To meet legal and regulatory requirements;
  • To gauge website user interest and enhance future website user experiences.

Why We Process Your Information

We will only collect and use your personal information in accordance with data protection laws. Our grounds for processing your personal information are as follows:

  1. Consent – We will collect and process your personal information only if you have provided your consent where necessary.
  2. Legitimate Interests – We may use and process your personal information where we have sensible and legitimate business grounds for doing so. Under European privacy laws, “legitimate interests” can justify processing personal information. Our legitimate interests include:
    • Enabling you to access and use our website and other digital tools we may provide;
    • Communicating with you about our services or making information available regarding products and services offered by McAllister Digital;
    • Improving our website.

Controlling Your Information

Individuals whose personal data is held by McAllister Digital are entitled to:

  • Ask what information the company holds about them;
  • Ask about the purpose of the data;
  • Receive a copy of the data;
  • Be informed on how to keep it up to date;
  • Object to the use of the data;
  • Request that the data is corrected, rectified, restricted, moved, or erased.

Subject access requests must be made in writing to our office address for the attention of the Data Request Team or via email to info@mcallisterdigital.com.

We will respond to subject access requests within 40 days and will require proof of identification to verify the request.

Data Security and Integrity

Keeping your information secure is a priority for McAllister Digital. We store and process personal information in compliance with the high standards required under data protection legislation. We strive to:

  • Collect only the customer information necessary to meet identified purposes;
  • Maintain customer information as accurate, complete, and up-to-date as required;
  • Limit access to customer information to individuals who need it to fulfill their roles, and require those individuals to maintain confidentiality;
  • Retain customer information only as long as necessary to comply with a customer request or legal obligations.

Occasionally, the information we collect may be stored in countries outside the European Economic Area (EEA) for operational reasons. When this occurs, we ensure that service providers maintain appropriate security measures.

While we work to ensure security, online data transmission is not without risks. By using our services and website, you acknowledge these risks and agree not to hold McAllister Digital responsible for any breaches beyond our control.

Cookies and Our Website

Our website uses cookies, which are identifying technologies that your computer receives when you visit certain websites. We do not match or correlate this information with any personal data you submit to McAllister Digital.

Cookies used on our website include:

  1. User Preference Cookies – These customize your website preferences, such as dismissing a popup or setting live chat preferences.
  2. Analytics Cookies – These help us understand website usage to improve the user experience. User data collected through analytics is anonymous. Learn more about Google’s privacy practices at Google Analytics Privacy Overview.
  3. AdWords Cookies – These allow us to analyze page interactions and optimize our paid search campaigns.
  4. LinkedIn Cookies – These support LinkedIn advertising conversion tracking and re-targeting.
  5. CRM Cookies – We use HubSpot as our CRM, which logs user preferences and activity.
  6. Third-Party Cookies – Services like, YouTube, Vimeo, and social media buttons may set cookies to log anonymous usage information.

You can modify your browser settings to decline cookies or delete those already set. For further guidance, visit About Cookies.

Changes to This Policy

McAllister Digital may modify this Privacy Policy to reflect updates in our practices or regulations. We encourage you to review this page periodically to stay informed of any changes.