Tailored strategy
Why choose Google Ads?
Google ads is one of the key drivers in digital marketing. Displaying above search results in Google, you pay for each time a user clicks on your ads. With the right keyword targeting and message you can quickly generate a great volume of highly relevant users to your site who are actively looking to make a sale or generate a form fill.
What is included in Google ad campaigns
Our Google ad campaigns will vary depending on your requirements and industry. We will review potential target keywords, audiences, ad messaging and the user journey. We also set up full tracking for your campaigns to make sure we can accurately measure each click. We then create a tailored strategy that fits your needs and budget and set to work on the following themes.
Ad copy
Making sure you are using the right tone of voice and messaging.
Keyword selection
Selecting the most appropriate keyword for your campaign
Google strategy
Knowing what type of ad to run and where to place them.
Tracking
Ensuring each lead is fully tracked to give you a true picture of performance.
A/B testing
Testing messaging, assets and targeting to identify what works best for your campaign.
Reporting
Understanding what is working and what is driving each click.
HOW WE DO IT
Google Ads Campaign Process
Step 1 - Intro call
We would discuss your campaign objectives, get to know your business and define the KPIs.
Step 2 - Research
We’ll research the competition and your target audiences. This will help determine how best to position your ads and what you would like expect from activity.
Step 3 - Auditing
If you have existing campaigns, we will review all the past history, to understand what has worked vs what could be improved on.
Step 4 - Deployment
Once you have agreed the strategy we will setup the campaigns, ads, audiences and targeting for you. Ready for you to push the button.
Step 5 - Measurement
We will continually review and monitor your campaign, setting out benchmarks in the data for traffic / engagement and leads. From here we can analyse performance and feedback where we can improve activity.
Step 6 - Evaluation
Analyse the campaigns in detail to understand what works and what can be improved on. Then we work with you to plan out future activities on how you can grow your business further.
WHY TO CHOOSE US
Benefits of McAllister Digital For Google Ads
Knowledge of the platform
Wealth of experience across numerous industries and campaign budgets. Whether you are just starting out on Google ads or have multiple campaigns running, we know how to build campaigns across search/shopping/display and video campaigns to ensure we engage with the right audiences and right messaging.
Effective ad strategies
Before jumping into a campaign, we like to get to know your business and what you are looking to achieve. We tailor our campaigns based on your needs and identify what makes your audience tick.
Reporting
We provide a full suite of insights and reporting to our campaigns. So that you get to know what worked and why and what areas could be improved on. This way we can identify trends, understand how your audience behaves and what messaging works best.
FAQ
Frequently Asked Questions
Google Ads is a pay per click online platform that displays listings above organic search results. It allows you to create targeted ads that will be placed high in the search to help drive users to your website.
Before we begin a campaign we like to know about your business. With Google ads you can quickly burn through your budget without getting results (if you are not careful) – we will define the right strategy, so that you know how best to advertise and what is possible with your budget.
Unlike SEO, PPC is much faster. Once we deploy ads you will start to see traffic. We will be going through a refining process to improve the targeting, audience and messaging. Sometimes you get success right away. Other times it will take a month or two to iron out the campaigns and get enough data to know what is working and why.
We work across all channel (search / shopping / display / video) – depending on your business and campaign objective we would recommend using a mixture of channels to engage with your audiences.
We provide a tailored service for Google Ads. Not only do you get the setup, management and strategy. We provide A/B split testing, ad assets, copy and conversion tracking to ensure you get the most effective campaigns. You will have a direct point of contact always on hand to answer your questions and provide updates.
As part of the planning stage we will review your industry, selected keywords and messaging. We can then forecast what is the average CPC (cost per click) and level of traffic for your campaign. Then we can work out the expected conversion rates and cost/conversion for activity. From here we can provide an accurate ROI forecast so you know how much budget you need to invest and what level of leads/sales you would expect to receive.
Unlike other agencies, we focus on quality rather than quantity. With over 15 years in digital marketing our consultants know how to get results. If you want to learn more, reach out today, and we’ll be more than happy to chat!