Tailored strategy
Why choose Facebook?
Facebook has over 2 billion active members. Giving you the opportunity to showcase your brand and grow your business. Facebook is a great platform to connect with highly relevant users, generate exposure and engagement for your business.
With the right message to the right audience, your campaign can reach a high volume of engaged users who will connect with your brand and help grow your business.
What is included in Facebook ad campaigns
Our Facebook ad campaigns will vary depending on your requirements and industry. During the discovery phase of your campaign we will get to know more about your business and the audiences that you would like to connect with. We then create a tailored strategy that fits your needs and budget and set to work on the following themes.
Ad copy
Making sure you are using the right tone of voice and messaging.
Audience targeting
Connecting with the right users for your campaigns
Facebook strategy
Knowing what type of ad to run and where to place them.
Tracking
Ensuring each lead is fully tracked to give you a true picture of performance.
A/B testing
Testing messaging, assets and targeting to identify what works best for your campaign.
Reporting
Understanding what is working and what is driving each click.
HOW WE DO IT
Facebook Ads Campaign Process
Step 1 - Intro call
We would discuss your campaign objectives, get to know your business and define the KPIs.
Step 2 - Research
We’ll research the competition and your target audiences. This will help determine how best to position your ads and what you would like expect from activity.
Step 3 - Auditing
If you have existing campaigns, we will review all the past history, to understand what has worked vs what could be improved on.
Step 4 - Deployment
Once you have agreed the strategy we will setup the campaigns, ads, audiences and targeting for you. Ready for you to push the button.
Step 5 - Measurement
We will continually review and monitor your campaign, setting out benchmarks in the data for traffic / engagement and leads. From here we can analyse performance and feedback where we can improve activity.
Step 6 - Evaluation
Analyse the campaigns in detail to understand what works and what can be improved on. Then we work with you to plan out future activities on how you can grow your business further.
WHY TO CHOOSE US
Benefits of McAllister Digital For LinkedIn Ads
Knowledge of the platform
Wealth of experience across numerous industries and campaign budgets. Whether you are just starting out on Facebook or have multiple campaigns running, we know how to build campaigns from the ground up and how to connect with your audience.
Effective ad strategies
Before jumping into a campaign, we like to get to know your business and what you are looking to achieve. We tailor our campaigns based on your needs and identify what makes your audience tick.
Reporting
We provide a full suite of insights and reporting to our campaigns. So that you get to know what worked and why and what areas could be improved on. This way we can identify trends, understand how your audience behaves and what messaging works best.
FAQ
Frequently Asked Questions
With over 2 billion global users, Facebook offers one of the largest platforms for audience targeting. With such a huge reach and ability to target users based on their interests and demographic, Facebook allows you to grow your brand and customer base.
Fundamental to the success of your campaign is a well thought out Facebook ads strategy. We will guide you through which assets to use, what formats, the ideal call to action – what messaging works best for your audience.
Depending on your campaign objective, Facebook offers multiple ad messaging such as Video, Photo, Carousel, Slideshow or Dynamic product ads. We will guide you through each of them and help you pick the format that will work best for you.
If you want to engage with a large active audience and boost brand awareness and increase your sales, then Facebook advertising is definitely right for you.
We provide a tailored service for Facebook Ads. Not only do you get the setup, management and strategy. We provide A/B split testing, ad assets, copy and conversion tracking to ensure you get the most effective campaigns. You will have a direct point of contact always on hand to answer your questions and provide updates.
Unlike other agencies, we focus on quality rather than quantity. Our Facebook campaigns are tailored to your individual needs, making sure we get the right profile and the right message.