Tailored strategy
Why choose Microsoft Ads?
Microsoft ads has around 8% of total online searches. Combines advanced targeting features from LinkedIn and typically drives a higher quality of user at a lower CPC (cost per click).
With the right message to the right audience, Microsoft ads is a great way to target highly relevant users to your website to help drive online sales.
What is included in Microsoft ad campaigns
Our Microsoft ad campaigns will vary depending on your requirements and industry. During the initial phase of your campaign we will get to know more about your business and the keywords that you would like to bid on. We then create a tailored strategy that fits your needs and budget and set to work on the following themes.
Ad copy
Making sure you are using the right tone of voice and messaging.
Audience targeting
Connecting with the right users for your campaigns
Keyword strategy
Knowing what keywords to bid on
Tracking
Ensuring each lead is fully tracked to give you a true picture of performance.
A/B testing
Testing messaging, assets and targeting to identify what works best for your campaign.
Reporting
Understanding what is working and what is driving each click.
HOW WE DO IT
Microsoft Ads Campaign Process
Step 1 - Intro call
We would discuss your campaign objectives, get to know your business and define the KPIs.
Step 2 - Research
We’ll research the competition and your target audiences. This will help determine how best to position your ads and what you would like expect from activity.
Step 3 - Auditing
If you have existing campaigns, we will review all the past history, to understand what has worked vs what could be improved on.
Step 4 - Deployment
Once you have agreed the strategy we will setup the campaigns, ads, audiences and targeting for you. Ready for you to push the button.
Step 5 - Measurement
We will continually review and monitor your campaign, setting out benchmarks in the data for traffic / engagement and leads. From here we can analyse performance and feedback where we can improve activity.
Step 6 - Evaluation
Analyse the campaigns in detail to understand what works and what can be improved on. Then we work with you to plan out future activities on how you can grow your business further.
WHY TO CHOOSE US
Benefits of McAllister Digital for Microsoft Ads
Knowledge of the platform
Wealth of experience across numerous industries and campaign budgets. Whether you are just starting out on Facebook or have multiple campaigns running, we know how to build campaigns from the ground up and how to connect with your audience.
Effective ad strategies
Before jumping into a campaign, we like to get to know your business and what you are looking to achieve. We tailor our campaigns based on your needs and identify what makes your audience tick.
Reporting
We provide a full suite of insights and reporting to our campaigns. So that you get to know what worked and why and what areas could be improved on. This way we can identify trends, understand how your audience behaves and what messaging works best.
FAQ
Frequently Asked Questions
Microsoft ads has around 8% market share in search. The typically CPCs (cost per click) is much less and the targeting is more refined. You have additional targeting options such as job titles/functions and interests that allow for even more granular campaigns.
Typically users are more B2B focused and of a higher quality from Microsoft Ads – while the total size is less, you will usually get a higher quality source of traffic.
Like any advertising platform, having a defined strategy in Microsoft will help establish which audiences to target, what keywords to select and what messaging to go out with. We will go through your requirements in detail before starting activity to ensure you have the right setup.
If you want to engage with a more defined and targeted audience then Microsoft would be right for you. It is often an overlooked channel and one that you can get the upper hand against your competitors.
We provide a tailored service for Microsoft Ads. Not only do you get the setup, management and strategy. We provide A/B split testing, ad assets, copy and conversion tracking to ensure you get the most effective campaigns. You will have a direct point of contact always on hand to answer your questions and provide updates.
Unlike other agencies, we focus on quality rather than quantity. Our Microsoft ad campaigns are tailored to your individual needs, making sure we get the right profile and the right message.